I’m Violet, and yes, I do love the colour purple (perhaps a little too much).
My purpose in life is pretty cliché – I love to bring joy to someone’s day, make the world a better place. Or at least make it less frustrating, more hopeful. I see this realized regularly in my work as a UX designer, event producer and DJ; roles where harmony, delight and flow can be used to measure success.
I am driven by my curious, playful and analytical nature. I am passionate about discovery and use a healthy mix of communication, user research and visual thinking skills to help teams create people-friendly interactive experiences. My process is informed by a BA in Economics/Marketing, a post-grad certificate in Interactive Digital Media and professional experience as a graphic designer.
I am happiest when I have harvested insights which have allowed people and organizations to flourish. I am especially inspired by projects which propel innovative startups, social good, scrappy underdogs and win-win scenarios.
Skills & Services:
Content Auditing & Heuristic Analysis
Design Facilitation & Optimization
Experience & Flow Mapping
Personas & User Stories
Mobile & Responsive Design
Event Logistics & Flow
Promotional Strategy & Execution
Hiring & Coordinating Creative Talent
To see the above skills in action, check out some projects I’ve worked on.