About Me

I’m Violet, and yes, I do love the colour purple (perhaps a little too much).

My purpose in life is pretty cliché – I love to bring joy to someone’s day, make the world a better place. Or at least make it less frustrating, more hopeful. I see this realized regularly in my work as a UX designer, event producer and DJ; roles where harmony, delight and flow can be used to measure success.

I am driven by my curious, playful and analytical nature.  I am passionate about discovery and use a healthy mix of communication, user research and visual thinking skills to help teams create people-friendly interactive experiences. My process is informed by a BA in Economics/Marketing, a post-grad certificate in Interactive Digital Media and professional experience as a graphic designer.

I am happiest when I have harvested insights which have allowed people and organizations to flourish. I am especially inspired by projects which propel innovative startups, social good, scrappy underdogs and win-win scenarios.

To learn more about my professional experience, feel free to connect with me on LinkedIn.  Or get in touch if you’d like to collaborate!

Skills & Services:

Design Strategy & Experience Design

 Requirements Gathering
 Content Auditing & Heuristic Analysis
 Communication Strategy
 Concept Development
 Design Facilitation & Optimization
 Contextual Inquiry
 Usability Testing
 Script Writing
 Experience & Flow Mapping
 Interviewing
 Personas & User Stories
 Interaction Design
 Mobile & Responsive Design
 Wireframing
 Copywriting
 Prototyping
 Sketching
 Interface Design
 Functional Specifications

Event Production & Cultural Curation

 Programming Content
 Stage Management
 Event Logistics & Flow
 Promotional Strategy & Execution
 Booking Talent
 Budgeting
 Volunteer Wrangling

Communication Design Skills

 Concept Development
 Communication Strategy
 Art Direction
 Hiring & Coordinating Creative Talent
 Copywriting
 Print Production

To see the above skills in action, check out some projects I’ve worked on.